Considering how disappointing 2024 was for the AAA gaming industry, it seems like raising prices may indeed be the only way for some studios to stay afloat. But even Ball’s presentation, which seems to support the idea, admits that the reason they have to do this is because of bloated budgets and stalled player growth – one of the causes and one of the consequences of so many big-budget titles that flopped last year. .
With that in mind, adding an extra “0” to the price tags seems like putting a band-aid on a broken hand and not solving the core problems: exaggerated budgets that don’t have to be so astronomically large and AAA games simply being played in different ways are disappointing, from poor optimization and repetition to developers injecting unwanted politics, which ultimately leads to fewer players. Hopefully, by 2025, studio CEOs will consider their options to address the real issues, rather than just raising prices to triple digits and calling it a day.
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