by - Instagram has announced a new video editing app called Edits as TikTok and CapCut face US restrictions.
- Instagram head Adam Mosseri announced the tool, which will be released on Sunday, March 13.
- Edits will provide video editing tools and analytics, Mosseri said.
Instagram announced a new video editing app called “Edits” on Sunday, a day after rival ByteDance apps TikTok and CapCut went dark in the US.
The app is scheduled for release on March 13, Adam Mosseri, the head of Instagram, announced in a video posted to the platform. Meta owns Instagram.
Mosseri said the app will include a higher quality camera, video editing tools, a feature to share drafts with others and Instagram analytics on how those videos are performing. The app can also be used to create videos for platforms other than Instagram, he said.
“There’s a lot going on right now, but no matter what happens, our job is to provide creators with the best tools possible,” Mosseri said.
The Edits app will be released on March 13, according to its iOS App Store page. Screenshot of the iOS App Store
Meta also showed sponsored ads for Instagram in the iOS App Store for a few hours on Sunday, another sign that the tech giant is taking advantage of the lack of clarity about TikTok’s future. Users who typed “TikTok” saw an ad for Instagram, Bloomberg reported. The ads have not appeared since late Sunday evening.
Meta did not respond to a request for comment from Business Insider about the sponsored App Store ads. In addition to Instagram, Meta owns Facebook, Threads and WhatsApp.
Edits is available for pre-order on the iOS App Store, but won’t be available for download until next month, Mosseri said.
The app will compete with existing video editing platforms such as Adobe’s Premiere Rush and ByteDance’s CapCut, the latter of which has been blocked and no longer available in US app stores. TikTok has restored its services in the US, but is no longer available in app stores.
Last year, a bill to ban TikTok received bipartisan support in the House and Senate due to national security concerns over ByteDance’s Chinese ownership. Biden signed the TikTok ban bill into law in April 2024.
The company spent months fighting the law that required it to be divested or banned from the US by January 19. On Friday, the Supreme Court ruled that the ban was upheld.
In a Truth Social post on Sunday, President-elect Donald Trump said he plans to issue an executive order after his inauguration on Monday to extend the time before the TikTok ban is enforced. He did not say whether other ByteDance apps, such as CapCut and Lemon8, will return under this executive order.